In anticipation of our annual Marketing Toolkit in-person workshop to be held on Saturday, March 8th, we sat down with instructor Laurie Scheer to learn a little bit more about this exciting-and popular session.

So why hold a Marketing Toolkit workshop now?

All writers who are marketing their novel manuscripts, book proposals, collections of poetry and short stories-any genre of writing-should know the proper formatting and correct ways to construct the selling materials that are necessary for this process.  Those items are the logline, synopsis, treatment and book proposal.  This workshop is held a month before our annual writers’ conference, the Writers’ Institute, to assist writers in being prepared when they pitch directly to agents and editors at the conference.  That is why we hold this session in March every year.

Are writers usually nervous about pitching?

Yes! Writers, like all artists are nervous about getting their work out into the world.  Writers, however, are especially nervous about this process.  Perhaps it is because we are never really sure if our work is done, if our work is ready, however, sooner or later one has to move the manuscript or book proposal out into the marketplace.  We are here to encourage writers to do so and we want to assist in making sure all of the writer’s selling materials reflect their projects-and their brand/work-in the best light.

Is your Marketing Toolkit Workshop for all levels of writers?

Yes! If you are aspiring, emerging or established  writer, there will be something for each level of writer in my workshop .  You may have never pitched and marketed your work before-or you may be currently selling your third novel-both scenarios need the writer to construct the proper materials to sell their work in this competitive marketplace.  I welcome all levels – and all questions.

So, yes, there is something for everyone during this Marketing Toolkit workshop.

What is your personal experience with marketing and pitching your work?

In my writing career I have sold three book projects.  The first was a novel manuscript and I learned more from the querying and marketing of that manuscript than I did from the two other book proposals that I also shopped around.  The novel didn’t sell-it was because I did not know anything about composing the best tools to sell my work.  By the time I started querying and pitching my next book, I learned a bit more about the basic tools necessary to garner the attention of potential buyers – and I sold my book.  By the time I arrived at selling my third book, I mastered the art of composing the best logline, synopsis, and book proposal and the sale was a bit easier than the first two scenarios.

I am not only an instructor and expert on this topic; I am also a writer who has experienced this process first hand.

Any brief advice for writers about to pitch and market their work?

Know your project inside and out. Have the best prepared materials ready when you are called upon to query or pitch your work.  There’s no excuse. There are so many resources out there for you – now is the time to put together the best and most effective pitch so you’ll be successful in finding an agent and home for your project(s).

Also, take my Marketing Toolkit workshop – as part of the fee you receive feedback on your logline and synopsis – and you’ll be good to go, ready for those pitches at this year’s Writers’ Institute.

Join Laurie on the morning of March 8th, 2014 from 9AM to Noon – here is a link to more information about the workshop and how to Register:





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